Partner With the Guild
Gain privileged access to Asia's most influential founders, leaders, and decision-makers — through a partnership built on shared value, not sponsorship.
The Backstory Guild isn't selling logo placement. We're building an ecosystem where strategic partners become part of the story — embedded in the conversations, events, and relationships that shape business across the region.
Trusted Across Asia's Business Landscape
What Makes This Different
Most "partnership" opportunities are thinly veiled advertising. Ours aren't.
TBG strategic partners gain something money can't easily buy: trust-based access to a curated network of founders, C-suite executives, and changemakers across Asia — people who are actively building, investing, and making decisions.
We're selective because our members are. If your brand aligns with our values and adds genuine value to the ecosystem, we want to talk.
The Partnership Framework
Access
Direct connection to TBG's curated community of founders, executives, and business leaders across Southeast Asia, Greater China, and beyond.
- •Warm introductions to decision-makers
- •Priority invitations to Guild gatherings
- •Visibility in the TBG Directory as a Strategic Partner
Presence
Integrated brand presence across TBG's ecosystem — not as an advertiser, but as a valued partner in the conversation.
- •Co-hosted events and executive dinners
- •Featured placement in TBG content and communications
- •Podcast and media collaboration opportunities
Intelligence
Insight into what Asia's business builders are thinking, needing, and building next.
- •First look at emerging trends from our community
- •Feedback loops with founders and operators
- •Strategic advisory on ecosystem positioning
Our Ideal Partners
We work with a small number of strategic partners who share our commitment to building Asia's business ecosystem with intention. We're not looking for volume — we're looking for alignment.
Category leaders
Brands that define or are redefining their space
Asia-committed
Genuine investment in the region, not just market expansion
Ecosystem-minded
Understanding that value flows both ways
Values-aligned
Respect for our women-first, quality-over-quantity ethos
Who We Work With
Airwallex
Global payments and financial infrastructure for modern businesses. Airwallex partners with TBG to connect with Asia's fastest-growing founders and finance leaders.
Ways to Partner
Ecosystem Partner
What's Included:
- Logo placement
- Directory listing
- Event invitations
- Quarterly introductions
Investment:
Inquire
Strategic Partner
What's Included:
- All Ecosystem Partner benefits
- Co-hosted events
- Content collaboration
- Advisory access
Investment:
Inquire
Founding Partner
What's Included:
- All Strategic Partner benefits
- Exclusive category positioning
- Founding member recognition
- Direct founder access
Investment:
Limited availability
We structure partnerships based on mutual value, not fixed packages. Let's talk about what makes sense for your brand.
What We Need From Partners
Partnership with TBG is a two-way street. Here's what we look for:
Commitment
A willingness to invest in the relationship, not just the transaction
Resources
Financial support, in-kind contributions, or access to your network
Collaboration
Openness to co-creating events, content, and experiences
Long-term thinking
We build partnerships that compound over years, not quarters
What Partners Say
Working with TBG gave us direct access to exactly the founders and finance leaders we wanted to meet — without the noise of typical sponsorships. It felt like a real partnership.
Common Questions
Let's Talk
Interested in exploring a partnership? Tell us a bit about your brand and what you're looking for. We'll be in touch within 48 hours.